For the last 14 years, Steve has been at the forefront of educating the San Diego mortgage market and in 2006 he joined Rancho Financial as a Loan Officer.

With a voice that’s easily recognized from his Mortgage Minute ads heard on KOGO AM 600 and CASH 1700, Aledort has taken a different approach in reaching out to the San Diego community. “I don’t believe in just selling rates and fees”, he says, adding “I’m a loan financial planner – not a loan officer, not a salesman”.

He says, simply, “I look to make each new client a lifetime client. If I can improve a borrower’s position, I’m happy to do so. But I’ll also be honest if I can’t help your situation. And I won’t do a loan just to make a commission.